CYNTHIA MORALES
LEAD EXPERIENCE VISUAL DESIGNER
I value innovation and design thinking when solving a design problem. Solutions entail taking into consideration human-centered behaviors, collaboration and creating a valuable user experience that is memorable, easy to use and brings joy.
My evolution as a designer began with Architecture, a solid traditional foundation, on which I built my visual design communication skills and expanded to developing user product experiences. I've learned design is creativity with strategy. Let's work together!
01 PROFESSIONAL
HIGHLIGHTED WORK
UX/UI Design
TADA!
All-in-one curated experience app in the palm of your hand, delivered straight to you!
02 PORTFOLIO
BROWSE MY LATEST WORK. SEE MORE >
03 Experience
2017-2019
TEXAS HOSPITAL ASSOCIATION
Manager of Creative Services
Managed various marketing initiatives for the strategic communications team to produce conference campaigns, advocacy materials including all collateral, signage and web experiences presentations, infographics, website updates and whitepapers for the mission of supporting Texas hospitals.
2019-2022
ASCENSION STUDIO
Lead Product Visual Designer
Strategized with key stakeholders and executives to create presentations on high-level financial initiatives for Ascension Healthcare organization.
2016-2017
CM DESIGN STUDIO
Creative Director/ Owner
Owner of an independent creative design studio in Austin, Texas. Clients range from private individuals to corporations and design firms.
2015-2016
SERVICE SOURCE INTERNATIONAL
Manager of Creative Services
Managed design development for effective presentations, communication of ideas and concepts for collateral, and the website for Service Source, a 3000+ international company. Led brand strategy, art direction, client management and contractor/vendor relationships for creative presentations.
2013-2015
KAISER PERMANENTE
DIGITAL HEALTH TECHNOLOGY
& STRATEGIC INITIATIVES
Senior Visual Designer
Designed with key stakeholders and executives to create presentations on high-level financial initiatives for the CIO. Led ideation user experience sessions for Kaiser's Mobile Center of Excellence group.
2010-2013
NEWMARK KNIGHT FRANK
Senior Graphic Designer
Solely managed creative services for corporate branding and marketing initiatives for the NKF C&CC Capital Services Real Estate Group.
1997-2010
ARCHITECTURE
Architect/ Visual Communications Director
Assisted firms with their project architecture marketing and graphic needs. Partnered with staff to visualize and produce graphic materials, proposals and architectural projects.