CYNTHIA MORALES

LEAD EXPERIENCE VISUAL DESIGNER

I value innovation and design thinking when solving a design problem. Solutions entail taking into consideration human-centered behaviors, collaboration and creating a valuable user experience that is memorable, easy to use and brings joy.


My evolution as a designer began with Architecture, a solid traditional foundation, on which I built my visual design communication skills and expanded to developing user product experiences. I've learned design is creativity with strategy. Let's work together!

 

01 PROFESSIONAL

HIGHLIGHTED WORK

UX/UI Design

TADA!

All-in-one curated experience app in the palm of your hand, delivered straight to you!

 

02 PORTFOLIO

BROWSE MY LATEST WORK. SEE MORE >

03 Experience

2017-2019

TEXAS HOSPITAL ASSOCIATION

 Manager of Creative Services 

Managed various marketing initiatives for the strategic communications team to produce conference campaigns, advocacy materials including all collateral, signage and web experiences presentations, infographics, website updates and whitepapers for the mission of supporting Texas hospitals. 

2019-2022

ASCENSION STUDIO

Lead Product Visual Designer

Strategized with key stakeholders and executives to create presentations on high-level financial initiatives for Ascension Healthcare organization.

2016-2017

CM DESIGN STUDIO

Creative Director/ Owner

Owner of an independent creative design studio in Austin, Texas. Clients range from private individuals to corporations and design firms. 

2015-2016

SERVICE SOURCE INTERNATIONAL

Manager of Creative Services 

Managed design development for effective presentations, communication of ideas and concepts for collateral, and the website for Service Source, a 3000+ international company. Led brand strategy, art direction, client management and contractor/vendor relationships for creative presentations.

2013-2015

KAISER PERMANENTE
DIGITAL HEALTH TECHNOLOGY
& STRATEGIC INITIATIVES

Senior Visual Designer

Designed with key stakeholders and executives to create presentations on high-level financial initiatives for the CIO. Led ideation user experience sessions for Kaiser's Mobile Center of Excellence group.

2010-2013

NEWMARK KNIGHT FRANK

Senior Graphic Designer

Solely managed creative services for corporate branding and marketing initiatives for the NKF C&CC Capital Services Real Estate Group. 

1997-2010

ARCHITECTURE

Architect/ Visual Communications Director

Assisted firms with their project architecture marketing and graphic needs. Partnered with staff to visualize and produce graphic materials, proposals and architectural projects. 

"Design is thinking made visual"
                                                       -SAUL BASS
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